Amnah S.

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Hi, I’m Amnah SultaN.

I love creating functional designs that resonate.

I am an experience designer in Dallas, TX who is passion-driven to create meaningful experiences through inclusive design. I led UX/UI and Visual Design at Booz Allen Hamilton where I transformed the digital experiences of users across multiple industries. I have worked closely with renowned institutes including, the National Institute of Neurological Disorders and Stroke (NINDS) and The BRAIN Initiative to lead their website modernization efforts.

My creative outlet is designing greeting cards and fun illustrations. I also enjoy boba, iced lattes, hiking, true crime, and mystery shows.

Resume | LinkedIn | Email

 

My design
beliefs.

My design beliefs are simple and can be summed up in three core principals that I hold: empathy, consistency, and collaboration.

  1. Building a connection with the user through empathy. A user’s perspective helps us design better and for inclusivity. My goal is to always deliver designs that address the users needs.

  2. Building a consistent design language. I am a strong believer and advocate for design systems. Design systems enhance the user experience and streamlines the entire design process from prototyping to the development workflow.

  3. Collaborating with teammates to deliver the best innovative solutions. I have found that the more creative minds, the better the solutions. I thrive off of spaces where collaboration and teamwork culture is strong.

 

Intuitive & Functional UX/UI Designs

NINDS DESIGN SYSTEM | UI & VISUAL DESIGN LEAD

Improved NINDS digital experience through creating visual consistency & cohesion.

The launch of NINDS Design System unified it’s brand identity and provided a collection of styles, reusable UI components, and guidance for building clean and accessible web pages. View NINDS Design System Case Study ⟶

Client: National Institute of Neurological Disorders & Stroke | NINDS

PAYMENTACCURACY.GOV MODERNIZATION | UX/UI DESIGN LEAD

Built a data-driven site to enhance users understanding of Federal spending.

Paymentaccuracy.gov website modernization efforts optimized user engagement through designing clear and concise data visualizations and creating intuitive and well-structured information architecture. View Paymentaccuracy.gov Case Study ⟶

Client: Office of Management & Budget | OMB

 

NINDS.NIH.GOV Intranet REDESIGN | UX/UI design lead

Enhanced employee engagement & connectivity with internal communication.

The NINDS intranet redesign simplified the user experience through achieving minimalism and intuitive design. The redesign improved the design and functionality of the Popular Tools & Resources and customizable My Links feature. View NINDS Intranet Case Study ⟶

Client: National Institute of Neurological Disorders & Stroke | NINDS

NINDS.NIH.GOV REDESIGN | UX/UI design lead

Re-envisioned & modernized the NINDS homepage.

The modernized NINDS desktop and mobile redesigns uses a cohesive visual design language. It’s improved user-friendly interface facilitates web visitors ability to find information for over 100 neurological disorders, life-saving clinical trails, and research funding opportunities.

Client: National Institute of Neurological Disorders & Stroke | NINDS

 

brain explorer | UI & VISUAL design lead

Empowered the way high school students understand the human brain.

Designed an educational platform called ‘Brain Explorer’ for high school students. The game-like interface allows users to explore five fundamental questions about the brain in a fun and meaningful way.

Client: The Brain Initiative

 

Impactful Branding & Visual Design

CHAI SOCIETY | CO-VISUAL DESIGN LEAD

Crafted a unified & visually appealing brand identify for local chai enthusiasts.

Inspired by South Asian culture, Chai Society’s branding invites community and connection through warm tones, traditional floral motifs, and a modern visual design language. View Chai Society Branding ⟶

Client: Chai Society

BRAIN MARKETING CAMPAIGN VISUALS | VISUAL DESIGN LEAD

Created engaging & cohesive marketing campaign visuals.

The BRAIN Initiative’s marketing campaign assets are visually appealing and brand-aligned. They seamlessly integrate across multiple social channels and promote new product releases, publications, and more. View BRAIN’s Marketing Campaign ⟶

Client: The Brain Initiative

 

BRAIN.GOV BRAND IDENTITY | VISUAL DESIGN LEAD

Developed BRAIN at 10 branding assets to celebrate its 10 years of Innovation.

The BRAIN at 10 visual assets establish a strong and recognizable brand presence that resonates with its audience. The brand development included designing fourteen 508 compliant BRAIN at 10 typesets, a detailed Social Media Toolkit, and presentation templates.

Client: The BRAIN Initiative