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Chai Society Branding
OVERVIEW
Chai Society is an upcoming chai spot in Palcentia, California. Chai is more than just a daily staple in many South Asian households. It inspires community gatherings, connection, and shared experiences. I designed the branding for Chai Society to evoke an inviting communal experience that blends together modern aesthetics with traditional South Asian warmth. Graphics were used for chai cups, bakery bags, to-go chai cartons, signage, and more.
Client: Founder of Chai Society
Work: Brand Development
Design Tools: Adobe Illustrator & Figma
MY ROLE
I am the co-lead designer building a warm and welcoming Chai Society brand identity. My role was to develop on-brand graphics for physical products and print material.
Brand Development & Identity
Visual Storytelling
Graphic Design
Image: Traditional floral motifs.
Image: Traditional tea pot and clay chai cup.
Image: Rickshaw design - a vehicle commonly used in South Asian countries.
Image: Traditional clay chai cup design used for bakery bags. The phrase ‘chai ke sath pesteri’ is Urdu for chai with pastry.
Image: Repetitive pattern design used for bakery bags.