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Brain Initiative Marketing Campaign Visuals
OVERVIEW
The launch of a modernized BRAIN.gov site and refreshed brand guidelines meant a complete overhaul of outdated and cluttered BRAIN Initiative visual assets and templates. I created a design suite of new templates including, a detailed Social Media Toolkit, which streamlined the process of creating fast and consistent social media marketing campaigns. The refreshed designs also effectively promote a unified and recognizable brand identity across web and social platforms including, Instagram, Facebook, X, LinkedIn, and blogs. I share a few examples of social media graphics created below.
Client: The BRAIN Initiative
Work: Social Media Graphics
Design Tools: Adobe Illustrator
MY ROLE
I am the lead UI & Visual Designer working to build a strong and recognizable BRAIN Initiative brand identity. My role was to promote brand guidelines and implement them across BRAIN Initiative’s various visual assets and templates.
Brand Development & Identity
Social Media Marketing
Visual Storytelling
Graphic Design
BRAIN Pattern Templates
I created a set of consistent social media card templates using BRAIN Initiative’s neuron pattern and placed accurately with color, typography, and logo guidance.
BRAIN Image Templates
These social media cards used high-res BRAIN Photo & Video Contest winners images. I focused on adding images to the right of the card paired with main content on the left.
Cell Atlas of the Whole Brain
I created social media card graphics for the release of the ground breaking Cell Atlas of the Whole Brain research. I thoughtfully edited mouse study photos creating a high-res and attractive graphic.
